Internal linking
Google increases the ranking if internal linking is used. Internal linking increases the keyword density and web pages further away from the home page are detected more reliably and visited more often. You can link between pages in numerous ways.
Normally, a product should always be assigned to at least one category. You can create products without categories, but an "island" like this is not good. Use cross-selling and also link from the blog or forum you are operating from the shop. Each page should be linked to internally at least eight times.
If a product needs to be assigned to multiple categories, everything will be listed below the product on the product detail page. This happens automatically.
Navigation history
When a user navigates through your pages, the current path is always displayed at the top of the page (for example:
Categories » Tents » Family tents » Eureka El Capitan IV). The higher levels are links for quick navigation. That also helps the search engines. The navigation history is created automatically and coded in the HTML text in an H3 tag (see page
1).
Product ratings
Google shows ratings, if present, directly in the search result. Statistics show that it is more likely that results with Google ratings will be clicked on. In the search engine, the rating function therefore provides for more clicks. The more you should do to ensure your customers reviews.
Cross-selling
The application offers multiple possibilities for cross-selling (using links to similar, higher-value, or accessory products). You can also use automatic cross-selling ("Customers which bought this product also bought..."). The search engines use these links as well to analyze contextual connections and contexts.
You can and should also link to other categories. To do so, use the description or the long description of the category or the Link element. For example, there are two ways to link from the Tents category to the Equipment category. In the category Tents, generate an element of the type Link and select the page to be linked.
Logo
Usually a logo is displayed in the header.
The name of your shop or your website is also used as the Alt tag (see page
1) for this. You should create the logo with a link to the shop home page. The application automatically links the logo to the home page. If you would like this to be another page, you can change this is the Quick design area. Move the mouse over the logo and click on the pencil icon.
Social networks
Under Marketing >>Social Web, you will find a range of social networks such as Facebook and Twitter. Enable these functions if you wish your business to be active on these networks. Note that the content and subjects you publish on the social networks should be connected to your shop.
Facebook shop
Local reference
If your products, services and categories have a local assignment, e.g. for products with customer pickup at a certain location or if there is an option to book a city tour or a product with a theme (T-shirt with the city's coat of arms), then this local reference should also be expressed in the page title (product or category name) and in the description.
Google Places
Create a free-of-charge industry entry for your company on Google Places. This makes you visible and linked on search result pages with maps/street plans as well. The procedure is described under Marketing >> search engine optimisation (SEO) >>Google Places.