Google AdWords
Google AdWords allows companies to place their ads quickly and easily into Google's search results (both in the right-hand column and in the top, shaded, horizontal area) as well as in partner advertising networks (in other search engines using Google technology and on websites with advertising by Google AdWords advertisers). Via Google AdWords, companies can place their advertisements so that they will be displayed to potential customers for search requests that relate to the services of that company.
Advertisers who create a campaign in Google AdWords can:
- have their advertisements displayed to a strongly segmented target group according to location and language.
- administer their desired budget.
- also select the keywords for their advertisements just like the advertisement texts.
- change these settings at any time.
- expand the campaigns to different formats and devices (image advertisements, video advertisements and interactive advertisements as well as campaigns in Google Maps or on mobile devices).
Advertisers only pay if a user clicks on the advertisement and thus accesses the soliciting website.
You can find additional information about Google AdWords and the registration of the campaign under the following link:
http://adwords.google.de/