Introduction

Making your site easy for search engines to find, search engine optimisation (SEO), and search engine marketing (SEM) are key parts of e-commerce.
In this document, we will show you how ePages is designed to work with search engines and show you what you can do to improve your ranking in the search engines. This has to do both with appearing in the search engines and with placement and weighting (for example, PageRank).
It is important to mention that some of the methods used by search engines for indexing and rating are not publicly known and change with time. The topics here therefore do not claim to be complete. The aim is to present relevant concepts and their implementation and introduce some basic things that a shop or website operator can do. However, no guarantee is provided that you will achieve a top ranking if you follow these suggestions.
We consulted a large pool of experts and attended a number of workshops with SEO specialists such as eprofessional (http://www.eprofessional.de), Alan Webb (http://www.abakus-internet-marketing.de) and consulted diverse sources about this topic (such as http://www.suchradar.de) to create this document.
To learn about the technical details of ePages 6, consult the Technical White paper. Further information about the administration of your shop can be found in the online Help and the corresponding user guide.