Internal linking
Google increases the ranking if internal linking is used. Internal linking increases the keyword density and web pages further away from the home page are detected more reliably and visited more often. You can link between pages in numerous ways.
Normally, a product should always be assigned to at least one category. You can create products without categories, but an "island" like this is not good. Use cross-selling and also link from the blog or forum you are operating from the shop. Each page should be linked to internally at least eight times.
Navigation history
When a user navigates through your pages, the current path is always displayed at the top of the page (for example:
Categories » Tents » Family tents » Eureka El Capitan IV). The higher levels are links for quick navigation. That also helps the search engines. The navigation history is created automatically and coded in the HTML text in an H3 tag (see page
1).
Cross-selling
The application offers multiple possibilities for cross-selling (using links to similar, higher-value, or accessory products). You can also use automatic cross-selling ("Customers which bought this product also bought..."). The search engines use these links as well to analyze contextual connections and contexts.
You can and should also link to other categories. To do so, use the description or the long description of the category or the Link element. For example, there are two ways to link from the Tents category to the Equipment category. The first way is to generate a link element in the Tents category and enter the web page:
?ObjectPath=/Shops/DemoShop/Categories/Equipment
You can find the correct link by opening the category page in your shop and copying the URL. You only need to use the part after the question mark.
The other way would be to open the WYSIWYG editor for the category description and add the example text "Get great deals on equipment as well." Then select the word "equipment" and click the "Add/edit link" icon in the text editor. Enter the URL mentioned above as the link.
Logo
Usually a logo is displayed in the header. Here, the shop or web site name is used in the ALT tag (see page
1). You should create the logo with a link to the shop home page. The application automatically links the logo to the home page. If you would like this to be another page, you can change this is the Quick design area. Move the mouse over the logo and click on the pencil icon.