Social Web
The social web is defined by creating and managing relationships through the Internet. Contents, opinions, and various other information is exchanged between users. Platforms for this include Facebook, Twitter, and Mister Wong.
This network offers opportunities to publicise the contents of your website or your shop. This provides you with additional channels through which you can present your products or your services. You improve your market profile and profit from rating functions.
In the shop administration, you have various functions which allow you to connect your web site with Facebook, Twitter, and various other portals. These other portals are listed under the Social bookmarks term.
In the following chapters, we describe how you can use these connections.
How to connect your website to Facebook
Visitors can use the Like button to rate your website. In addition, they can also see how many other users liked this page. You can use this to show how well-known and liked your website is. In order to use this function, you don't have to be registered with Facebook.
You can place the Facebook button on the product detail pages or on other pages. In addition to the Like button, you can show visitors images of their Facebook friends who like the displayed page as well. For this, the customer must be signed in to Facebook in the background.
The corresponding settings for the product detail pages can be found here: Marketing >> Social Web >> Facebook >> Facebook button
On other pages, add the corresponding gadget from the Social web group in a text field.
In addition, you can display the data of your Facebook page on the website. To do this, you can use the Like box gadget. In the box, the image and name of the Facebook page, your current messages on this page and a list of friends that like this page is shown. The prerequisite for this is that you have created a page for this at Facebook. Enter the URL of this page in the settings for the gadget (Facebook page field).
Another possibility is the display of products from your shop on your Facebook page. Here you can either display the products on the home page or promotional products. If visitors click on one of these products, they are brought to your shop. The corresponding settings can be found here: Marketing >> Social Web >> Facebook >> Shop in Facebook.
How to connect your website with Twitter
Enable your visitors to talk to friends about your website. To do this, put a Tweet this button on product detail pages and other pages. This enables your visitors to share the URL of the current page immediately within a tweet with their followers.
The corresponding settings for the product detail pages can be found here: Marketing >> Social Web >> Twitter >> Button "Tweet this". On other pages, add the corresponding gadget from the Social web group in a text field.
You do not have to be registered with Twitter to use this function.
If you actively twitter, provide your visitors with the ability to follow you. Use the Follow me button gadget for this. Use this function to keep your customers up-to-date with information about your website.
Show your customers tweets about a search term that has a meaningful connection to your website. This allows you to offer your customers external short information that extend the contents of your website. To do so, use the Twitter search gadget.
If you would like to show your visitors the tweets of a specific twitter user, place the Show tweets gadget on your pages. You can set the user name in the gadget settings.
How you use other social bookmarks for your website
Use this link to allow your visitors to publish the URL of a specific page on the corresponding service and supplement this with comments. This allows you to make sure that your website is shown in the relevant communities.
The corresponding settings for the product detail pages can be found here: Marketing >> Social Web >> Social Bookmarks >> General. On other pages, add the corresponding gadget from the Social web group in a text field.