Newsletter campaigns – Details – Newsletter

Page: Marketing >> Newsletter >> General >> [campaign] >> Newsletter
The table lists all the created newsletters. The symbols have the following meanings:
Table 132: Newsletter status

Icon
Description
The newsletter has not yet been sent.
The newsletter has not yet been sent, however a sending date has been entered on which the newsletter will automatically be sent.
The newsletter has been sent. No more changes can be made. You can however still duplicate the newsletter.

The following icons supplement the status and apply to the send date:
Table 133: icons for the send date

Icon
Description
No send date was entered. The newsletter has not yet been sent.
The planned send date has been entered.
The date when the newsletter was sent is displayed.

To open the details of a newsletter, click its name.
You can sort the table by column. For more details, see Sorting using column headings, above.
Batch processing commands are available to manage the table entries. For an introduction to this, see Batch Processes in Tables, above. The following specialised actions can be performed:
Table 134: specialised batch processing commands for newsletters

Command
Comment
Duplicate
The send date and subscriber list will not be applied.

To create a new newsletter, proceed as described in Adding records, above.
Save your entries by clicking Save.

Newsletter details – General

Page: Marketing >> Newsletter >> General >> [campaign] >> Newsletter >> [newsletter] >> General
The various fields have the following meanings:
Table 135: fields for newsletters

Field name
Description
Field type
Example
ID
 
Entry field, alphanumeric
BooksAndMaps
Name
Name used to display the newsletter. This is language-dependent.
Entry field, alphanumeric, max. 255 characters
Announcement: Books and cards
Template +
Load template
Selection of a template for the newsletter text;
This is loaded into the text field. Any text present will be removed after the deletion confirmation is displayed and confirmed.
Drop-down menu +
Button
 
Use HTML
Yes: All formatting information will be included.
No: The text will be sent without HTML codes.
If the recipient does not receive HTML, the text is sent without HTML (in plain text) regardless of the current setting.
Option button
 
Subject
Used as a subject in the newsletter e-mail message
Entry field, alphanumeric, max. 255 characters
Travel literature at Milestones
Text
Newsletter content
For more information, see Creating the newsletter content , below.
Text field
On any tour, you not only need the right equipment but also the right travel literature.
We are excited…
Add products and categories from tray
For more on working with the tray, see Tray, above.
Link
 
Sender Name
Together with the sender's e-mail address, this comprises an extended e-mail address.
Milestones–Team <info@provider.de>
Entry field, alphanumeric
Milestones Team
Sender e-mail
 
Entry field, alphanumeric
info@provider.de
Send date
Time at which the newsletter is automatically sent.
Date field
10.8.2008 08:30
Date sent
 
Display
 
Test e-mail
Test sending to this address;
To do this, click Send test e-mail.
The button is disabled if no recipient has been entered for the test e-mail; see Newsletter campaigns – Details – General, above.
When sending a test e-mail, the placeholders will not be replaced by current data. No coupons are created for test e-mails.
 
balu@provider.de
Coupon campaign
Adding coupon information to the newsletter;
After selection and saving, two new functions are activated for this. See Coupons, below and especially the section Using coupons in newsletters, below.
Drop-down menu
 

Save your entries by clicking Save.
A newsletter can be sent in the following ways:
Note: The system has a setting for the maximum number of e-mails that can be sent immediately. If the number of e-mails to be sent using the Send now command exceeds this, the e-mails will automatically be sent later in the background. You will receive notification of this.
After the newsletter has been sent, the corresponding data can no longer be changed and the newsletter cannot be sent again. You can use the Duplicate function to create a copy of the newsletter which you can use to edit or send out.
Note: No newsletters can be sent in test shops; the Send now button is disabled.
Creating the newsletter content
The content of a newsletter can contain manually-created text and contents from the database, such as product and customer data.
Figure 29 shows a page that offers all these possibilities.
Figure 29: creating the newsletter content
The basic structure and design is selected using a template. The template is loaded into the Text field. Text previously contained there will be deleted after confirmation.
The text and the design can be edited further in the WYSIWYG editor. For more information, see Working with text fields, above.
To insert product and category information into the newsletter text, put the desired objects into the tray and insert them using Add products and categories from tray. See also Tray above.
The information is entered at the cursor position. Product images are inserted as attachments and a reference to them is placed within the text; see Newsletter details – Attachments, below.
Insert customer data using placeholders. The available placeholders can be found in the Placeholder box on the right side of the text field. To insert a placeholder in the Text field, click its name. It will be inserted in the field at the current cursor position. When sending the newsletter, the relevant information will be substituted for the placeholders.
You can also send coupons with newsletters. You must create a corresponding campaign before doing this. See Coupons, below and especially the section Using coupons in newsletters, below.
The following should be additionally noted:

Newsletter details – Attachments

Page: Marketing >> Newsletter >> General >> [campaign] >> Newsletter >> [newsletter] >> Attachments
Product and category images are saved as attachments to newsletters. The body will then contain a reference to any attachments. These images are sent as attachments with the newsletter e-mail.
If you click the file name, the image will be displayed. If you do not wish to send any images, delete the pictures from the attachment list as well as the corresponding link in the text.
Note: This deletes the assignment of the image as an attachment, but does not delete the product image itself. This remains connected to the product.

Newsletter details – Recipients

Page: Marketing >> Newsletter >> General >> [campaign] >> Newsletter >> [newsletter] >> Recipients
Recipients are customers who have received the corresponding newsletter. The table lists all the recipients of the current newsletter.
If there are a large number of recipients, the time sent shown may differ slightly from the planned send time.