Newsletter campaigns – Details – Addressees
Page: Marketing >> Newsletter >> General >> [campaign] >> AddresseesAddressees are planned recipients of all newsletters of a specific campaign. There is no direct assignment of addressees to individual newsletters. Addressees who receive a newsletter are referred to as recipients; see Newsletter details – Recipients, above.The table lists all the addressees who are entered in the current campaign. The symbols have the following meanings:Table 136: Status symbols for the list of addressees
Only visitors in this list can receive the campaign newsletter. Visitors can register for newsletter campaigns on the Web site. For more information, see Subscription from the Web site, below.If necessary, you as the administrator can add addressees to newsletter campaigns. You can do so through the following methods:
- Direct entry of customer name and an e-mail address. This possibility is best for addressees that are not registered customers.
- Direct entry using customer number
- Add all customers of a specific customer group
- Add from tray
- Importing addressees; see Importing addressees, below
Basic information on creating new entries in the table is available in Adding records, above.Save your entries by clicking Save.Batch processing commands are available to manage the table entries. For an introduction to this, see Batch Processes in Tables, above. The following specialised actions can be performed:Table 137: specialised batch processing actions for addressee administration
Caution: Deleting this also deletes the "Subscription status" (subscribed or unsubscribed) for the corresponding customer. If one of the customers is added to the campaign later, the status is automatically set to subscribed. This can lead to legal problems if a customer receives a newsletter from which he had actually unsubscribed. Think about this before deleting a customer from the addressee list.For registered customers, deleting from the list only removes the assignment to the campaign. The rest of the customer data remains intact.Importing addressees
Use this function to add subscriber lists prepared elsewhere. The data must exist in a simple text file with individual values are separated by a specified delimiter. When creating the file, orient yourself on the example shown on the page.The various fields have the following meanings:Table 138: general fields for a newsletter campaign
Click Import to begin the import.Addressee search
Use the search to find a specific group of addressees or a specific addressee. For basic information on using the search function, see Search, above. The search only applies to the current campaign.Subscription from the Web site
Registered users can view the available campaigns on the Web site in the My Account section under Newsletter and can subscribe to the newsletter.To do so, he selects the newsletter and clicks Subscribe.Due to security reasons, the customer receives an e-mail message that asks him to confirm that he has subscribed to the newsletter. After confirmation, he is added to the addressee list with the status Subscribed. This is to prevent unauthorised people from subscribing to the newsletter on behalf of others.Unsubscribing from newsletter is done the same way. The customer must confirm unsubscribing by e-mail for his status for the corresponding newsletter to be set to Unsubscribed.Note: The subscription and unsubscription of newsletters and the corresponding confirmations are events for which the system sends e-mail confirmations. To enable this, the corresponding e-mail events must be activated; see E-mail settings - Events, above. If you, as the administrator, assign customers to newsletters, then no event is triggered.For unregistered customers, you must provide one of the following page elements:
- Link to newsletter subscription
The customer is shown a table listing the available newsletter campaigns. He selects the newsletter and provides the name and e-mail address of the recipient in the corresponding fields. The rest of the process is the same as for registered users.
- Newsletter subscription
The customer provides a name and a e-mail address and clicks Subscribe. He is shown a table with the available newsletters. His data is entered into the fields and he is informed of the confirmation e-mail. He is then automatically subscribed to all newsletter campaigns shown. Note this when using this page element.
For more on working with page elements, see Page elements and navigation, above.