General

Page: Marketing >> etracker statistics >> General
This is where you should enter your etracker registration data, and where you can manage the basic settings for search engine campaigns. If necessary, you can register automatically with etracker. The tab is divided into the following sections:

Setting up an etracker account

If you have not yet registered with etracker, you can sign up here automatically. Once you have entered the registration data, this section will no longer be displayed.
Enter a password, complete the password confirmation and click Set up account. Use this password to sign in to the etracker administration.
Customer number, Security code, and Direct Login Bookmark will be entered automatically in the registration information.
You can also register automatically in the Set-up assistant. For more about this, see Setup assistant, above, under Finish.

Registration data

If you have already registered with etracker, enter your registration information in the corresponding fields here. This includes the Customer number, Security code, and Direct Login Bookmark.
You can find the Security code in your etracker administration at Configuration >> HTML code >> Automatic creation.
You can create the Direct Login Bookmark in your etracker administration under Configuration >> Personal settings in the Statistics settings section.
Save your entries by clicking Save.
After you save the registration data, the Show etracker statistics link is displayed. Click this to go to your etracker administration.
The statistics displayed depend on your contract with etracker. The following statistics are available by default:
Table 147: default statistics for etracker

Statistics area
Name
General
History
 
Hourly performance
   
Usage
Page impressions per page
   
Origin
Overview
 
Top providers
 
Top sites
 
Search engines
   
Geographic range
by country
   
Visitor tracking
Last Visitor
   
Visitors
per hour
 
per weekday
 
per week
 
per month
 
per year
   
Technology
Operating systems
 
Screen size
 
Colours
 
Browsers
 
Language
 
Supported techniques
   
Reports
Daily statistics report
   
Marketing reports
Leads & Sales

Search engine reporting

Using etracker, you can evaluate how easy it is to find your Web site using search engines such as Google or Yahoo. You must create a campaign to do this in etracker. For basic information on campaigns and how to create them in etracker, see etracker reporting, above.
For this purpose, choose the Search engine campaign type. After you have created the search engine campaign, open the details. The code parameter for this campaign is displayed here. It takes the following form:
var et_se=13;
Enter the number, in this case 13, in the field of the same name on the General tab in the Web site administration.
Save your entries by clicking Save.