Creating coupons

What should you do when you create coupons? The next section will describe the individual steps involved, without going into too many details. These details are discussed in the relevant chapters. To create coupons and make them available to your customers, proceed as follows:
  1. First, create a coupon campaign; see Coupons, above. Allocate a meaningful name.
  2. Enter the details of the campaign. Add a description to further explain the name. Describe clearly why and for what reason you are issuing coupons, so that there are no misunderstandings when they are redeemed. This especially applies to coupons to which specific conditions are attached. For information on the settings required, see Coupon campaign – General, above.
  3. If you want to stipulate further conditions on the redemption of the coupon, in addition to the minimum order value and validity period, see Coupon campaign – Validity, above. Configure the corresponding conditions on the Validity tab.
  4. Create the coupon codes. For more details, see Coupon campaign – Coupon codes, above. If you want to distribute the coupons to your customers through a newsletter, you do not need to assign coupon codes. See Using coupons in newsletters, unten.
  5. If you do not want to distribute the coupons to your customers through a newsletter, you can export the generated coupon code and then distribute them to your customers via other channels.