Creating a newsletter
What should you do when you create the newsletter? The next section will describe the individual steps involved, without going into too many details. These details are discussed in the relevant chapters. To create a newsletter and send it to your customers, proceed as follows:
- Enter the details of the campaign. Add a description to further explain the name and edit the sender data. You must set the e-mail address for test distribution. For the basics about the campaign details, see Newsletter campaigns – Details – General, below. Do not make the campaign visible until all data has been entered and tested.
- Normally, subscribers register for your newsletter using the Web site. However, if you already have addressees for the newsletter you must enter them. Do this on the Addressees tab in the campaign details. Enter the known addressees or import the data. See Newsletter campaigns – Details – Addressees, below.
- In order to inform visitors to your Web site of your newsletters and to interest them in subscribing, you need to enter and display a corresponding text. For more information, see Newsletter campaigns – Texts, oben.
- Once all the preparatory work is complete, set the campaign as visible. You can do this either in the campaign details, or by running a batch processing command in the table of newsletter campaigns.
- In order to allow your Web visitors to sign up for the newsletters, you also have to make the corresponding function available on the Web site. This is done using the navigation elements Newsletter subscription and Link to newsletter subscription. See also Page elements and navigation, above and Page elements, above.
This completes the creation of the newsletter campaign and publishes it on your Web site.