Newsletter campaigns – Details – Addressees

Page: Marketing >> Newsletter >> General >> [campaign] >> Addressees
Addressees are planned recipients of all newsletters of a specific campaign. There is no direct assignment of addressees to individual newsletters. Addressees who receive a newsletter are referred to as recipients; see Newsletter details – Recipients, above.
The table lists all the addressees who are entered in the current campaign. The symbols have the following meanings:
Table 136: Status symbols for the list of addressees

Icon
Description
(blue)
The addressee is a registered customer who has subscribed to newsletters
(blue)
The addressee is a registered customer who has unsubscribed from newsletters
(blue)
The addressee is a registered customer who has subscribed to newsletters, but the relevant system e-mail has not been confirmed by the subscriber.
(green)
The addressee is not a registered customer, but has subscribed to newsletters
(green)
The addressee is not a registered customer and has unsubscribed from newsletters
(green)
The addressee is not a registered customer who has subscribed to newsletters, but the relevant system e-mail has not been confirmed by the subscriber.

Only visitors in this list can receive the campaign newsletter. Visitors can register for newsletter campaigns on the Web site. For more information, see Subscription from the Web site, below.
If necessary, you as the administrator can add addressees to newsletter campaigns. You can do so through the following methods:
Basic information on creating new entries in the table is available in Adding records, above.
Save your entries by clicking Save.
Batch processing commands are available to manage the table entries. For an introduction to this, see Batch Processes in Tables, above. The following specialised actions can be performed:
Table 137: specialised batch processing actions for addressee administration

Command
Comment
Subscribe
Status is set to Subscribed
Unsubscribe
Status is set to Unsubscribed
Delete
This cancels the assignment of registered visitors to the campaign;
Unregistered visitors are deleted from the system for this campaign.

Caution: Deleting this also deletes the "Subscription status" (subscribed or unsubscribed) for the corresponding customer. If one of the customers is added to the campaign later, the status is automatically set to subscribed. This can lead to legal problems if a customer receives a newsletter from which he had actually unsubscribed. Think about this before deleting a customer from the addressee list.
For registered customers, deleting from the list only removes the assignment to the campaign. The rest of the customer data remains intact.

Importing addressees

Use this function to add subscriber lists prepared elsewhere. The data must exist in a simple text file with individual values are separated by a specified delimiter. When creating the file, orient yourself on the example shown on the page.
The various fields have the following meanings:
Table 138: general fields for a newsletter campaign

Field name
Description
Field type
Example
Delimiter
Selection of the delimiter used to divide data fields in the import file;
The default setting matches the current regional setting in the administration.
Drop-down menu
 
Import file
Enter the name of the import file in this field. Either enter the name of the file with its path directly or click Browse to search for the file.
Entry field, alphanumeric
C:\temp\import.csv

Click Import to begin the import.

Addressee search

Use the search to find a specific group of addressees or a specific addressee. For basic information on using the search function, see Search, above. The search only applies to the current campaign.

Subscription from the Web site

Registered users can view the available campaigns on the Web site in the My Account section under Newsletter and can subscribe to the newsletter.
To do so, he selects the newsletter and clicks Subscribe.
Due to security reasons, the customer receives an e-mail message that asks him to confirm that he has subscribed to the newsletter. After confirmation, he is added to the addressee list with the status Subscribed. This is to prevent unauthorised people from subscribing to the newsletter on behalf of others.
Unsubscribing from newsletter is done the same way. The customer must confirm unsubscribing by e-mail for his status for the corresponding newsletter to be set to Unsubscribed.
Note: The subscription and unsubscription of newsletters and the corresponding confirmations are events for which the system sends e-mail confirmations. To enable this, the corresponding e-mail events must be activated; see E-mail settings - Events, above. If you, as the administrator, assign customers to newsletters, then no event is triggered.
For unregistered customers, you must provide one of the following page elements:
For more on working with page elements, see Page elements and navigation, above.