Search statistics
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The search statistics provide an overview of the search terms used in your shop by your customers and how often they are used. The table lists all the search terms your customers have used. They are all written in lowercase letters because capitalisation is not considered in the search.
For every search term you can see how often it was used and how many hits it yielded.
You can evaluate the overview to adapt to the search terms used in your shop. The following considerations or actions are recommended:
- Use the search terms as keywords for products that you offer in these areas; see the Keywords for search engines field in Description, above.
- Use these search terms in descriptions or product names, if possible.
- Fill any existing gaps in your assortment by adding often searched for products.
- Display products which are searched for often on the start page or in main categories so that your customers find them immediately
- Decide if you wish to keep products for which no one searches in your assortment.