Using coupons in newsletters
For basic principles on newsletters, see Newsletter campaigns, above.First, create a coupon campaign.Note: You do not need to generate any coupon codes. The system generates a new code for each newsletter that is sent.In the newsletter, you have the ability to select and assign these coupon campaigns; see Figure 30.
Figure 30: selecting a coupon campaign for the newsletterAfter selecting the coupon campaign and clicking Save, certain functions are available for your newsletter:
- A new placeholder for a coupon code
Place the Coupon code placeholder in the newsletter text. When sending the newsletter, a separate coupon code is generated and entered for each customer.
- The link Insert coupon template
This allows you to add not only the code but also additional information about the coupon campaign. The customer receives with the newsletter the name and description of the coupon campaign, the price reduction the coupon provides, and the coupon code itself.
Save your entries by clicking Save.