etracker reporting

Page: Marketing >> Product portals >> [portal] >> etracker reporting
Etracker allows you to monitor the efficiency of a portal connection. Using statistics, you can generate a cost-benefit analysis for each platform. This provides you with full control over your costs, and a tool that will allow you to manage your work with individual portals.
To do this, the etracker functionality must be available in the Web site administration. Verify that the etracker link in the Marketing sub menu is active. Contact your provider and apply for the activation of this function. The etracker functionality, which is activated for your Web site by default, is based on the Basic services from etracker. To configure an etracker campaign, you must apply for the Advanced Services:
The basis for the reporting is a parameter you enter on the etracker reporting tab for each country platform. Each platform has its own parameter. The parameter is linked to the products which are exported to the platform. If a customer is forwarded to your shop through the portal, the platform is recognised by the parameter and the transactions are evaluated by etracker.
The parameters can only be generated through your etracker account in the channel of an etracker campaign. You must create a channel in a campaign for each country platform in etracker. The relationship between the channel and the campaign in etracker is comparable with the relationship between the country platform and the portal in the shop administration.
To create an etracker parameter for a country platform, you must create a channel in a campaign in your etracker administration, and export the parameters there. Proceed as follows:
  1. To do this, start the campaign assistant from Marketing >> Campaigns >> Management >> Campaign assistant.
  2. Select the Manual option and click Next.
  3. Enter the name and additional parameters for the campaign. It is recommended that you name the campaign after the portal for which it is being configured. Save your entries by clicking Enter new campaign.
  4. You can now add a new channel to the campaign. This must be a URL parameter channel. When you create the channel, the necessary parameter is also created. Enter the channel and the country platform for which the parameter is intended.
  5. Open the details for this channel.
  6. The parameter is generated and is located in the read-only URL field, e.g. et_cid=3&et_lid=4.
  7. In addition you can enter some cost parameters which are specified in the contract for the relevant platform.
  8. Save your entries by clicking Save changes.
Enter the parameter in your Web site administration. To do this, open the portal page in the Web site administration and click the corresponding country platform for the parameter. Switch to the etracker evaluation tab. Enter the parameter in the URL parameter field. Save your entries by clicking Save.
In addition to this, Pangora also has sub-channels. When you export products to Pangora, these are distributed by Pangora to the attached portals. To allow etracker to evaluate the portal via which the customer was forwarded to your shop, relevant sub-channels are displayed in the statistics. You can create, for example, a Pangora Germany channel. Pangora then distributes your products to portals such as Fireball.de and freenet.de. In the etracker statistics, the Pangora Germany channel contains sub-channels for Fireball and freenet. Pangora uses abbreviations for the sub-channels. Contact Pangora for an explanation of these.