Coupons
Page: Marketing >> CouponsCoupons are an important marketing instrument to motivate existing customers to buy and to reach new customers. Using coupons, you can provide absolute or percentage-based price reductions that you can attach to specific conditions. These are conditions such as using specific delivery and payment methods as well as purchasing specific products. A coupon can only be redeemed if the order fulfils these criteria.Coupons are organized into campaigns. The campaign includes a code as well as all other parameters and settings. For editing the details of a campaign, the following tabs are available.Coupons - General
You can change the following settings here:
- Type and size of the discount
- Minimum value above which the coupon can be redeemed
- Length of the validity period for the coupons in the campaign
- Number of coupons that can be used
(The setting for this action is meant as follows: ‘The first 100 customers that buy this product receive...”)- Single or multiple usage of coupons
For example, if you place a coupon in the newspaper, multiple customers can use it.Coupons - Validity
The table lists all the conditions that limit redemption of a coupon for the current campaign. If no entries are in the table, customers can redeem the coupons without any restrictions.The various entries are inserted into the table from the tray. For more on working with the tray, see Tray.The conditions of the same type are connected with an OR. Conditions of different types are related by AND.You have included a specific product, the payment method Cash and the delivery method Pick up in the table. To be able to redeem a coupon from this campaign, a customer has to order the product entered and select the delivery method Pick up and the payment method Cash.Example 2: You have three products (Product 1, Product 2, Product 3), which you would like to send using the Special delivery delivery method and would like to offer your customers a coupon for this. Apply the three products and the delivery method in the table. To be able to redeem a coupon from this campaign, a customer has to order Product 1 or Product 2 or Product 3 and select the delivery method Special delivery.Coupons - Coupon codes
You can generate coupon codes with the following methods:
- Manual creation
Proceed as described in Adding records.
- Automatic generation using the code generator
Enter the number of codes in the Number field and click Generate codes automatically.
- Creating new coupon codes using newsletter dispatch
If you do not want to distribute the coupons to your customers through a newsletter, you can export the generated coupon codes into a text file using batch commands and then distribute them to your customers via other channels.Notes
Note the following: when working with coupons:
- Coupon campaigns can always only be created for one currency. To offer coupons for the same event using another currency, you need to create a separate campaign.
- All coupons remaining in the possession of customers after the deletion of a campaign which are not redeemed lose their validity and are no longer recognised by the system.
- Deleted coupon codes lose their validity and can no longer be redeemed by customers.
- An entry field for entering the coupon code is made available to the customer in the shopping basket. However, this field is only displayed if there is at least one coupon campaign valid at the current time.
- If you specify the validity period of coupons, remember to respect any statutory provisions regarding the validity of coupons (for example, in Germany for 3 years).
- The Redeemed column is a good indicator of the success of your marketing promotion, since you can see here how well the coupon campaign was accepted.
- You can see whether a coupon was used in the order details.