Newsletter details – General

Page: Marketing >> Newsletter >> General >> [campaign] >> Newsletter >> [newsletter] >> General
In the general newsletter details, you create the content and edit the sending data such as the mailing date or sender address.

Mailing data

Mailing data for newsletters are data that are imported for sending.
The name and e-mail address of the sender are pre-filled with the date from the general properties of the corresponding newsletter campaign. Both fields are put together to an expanded e-mail address such as: Shop Team <info@provider.com>
Use Send date to set when the newsletter will automatically be sent to subscribers, in case you do not want to send immediately.
The recipient address for the test e-mail is defined in the general properties of the corresponding newsletter campaign. As long as no address is entered for the test, you cannot send a test e-mail. When sending a test e-mail, the placeholders will not be replaced by current data. No coupons are created for test e-mails.

Design

You can send the newsletter as a pure text or with formatting, images, and links. You can control these over the Use HTML option. If you have selected No, all HTML code and formatting will be sent as text. You cannot use a template. If you set this option to Yes, all HTML instructions will be applied to the e-mail.
The basic structure and design is selected using a template. The template is loaded into the Text field. Text previously contained there will be deleted after confirmation.
The text and the design can be edited further in the WYSIWYG editor. See WYSIWYG Editor.
Note: Newsletter templates are pre-set. You cannot modify them. To be able to create your own newsletter template, you can create a newsletter with your own design, duplicate it and use the duplicate to send a new newsletter.

Contents

The content of a newsletter can contain manually-created text and contents from the database, such as product and customer data.
Insert customer data using placeholders. The available placeholders can be found in the Placeholder box on the right side of the text field. To insert a placeholder in the Text field, click its name. It will be inserted in the field at the current cursor position. When sending the newsletter, the relevant information will be substituted for the placeholders. For customers who subscribed to the newsletter as non-registered users, you can only use the Display name placeholder for the display name. No data is stored for the other placeholders.
Product and category data are entered into the newsletter from the tray at the current cursor position. To do so, click Add products and categories from tray.
You must provide your customers with the opportunity to unsubscribe. Use the Infotext about unsubscribing placeholder for this. This placeholder inserts a link next to the text in the newsletter that the customer can use to unsubscribe from the newsletter, if desired.
You can also send coupons with newsletters. After selecting a coupon campaign, two new functions are activated that you can use to put coupon data into the text. See Coupons and especially the section Using coupons in newsletters.

Creating the newsletter content

Before you can edit the newsletter content with product and coupon data, place the corresponding products in the tray and create a coupon campaign.
Create the content as follows:
  1. Set the Use HTML option to Yes.
  2. Enter a fitting subject for the e-mail to make your customers curious.
  3. Select a template.
  4. Write and design your text.
  5. Add placeholders at the correct places.
  6. Make sure unsubscribe text is present. If not, insert the relevant placeholder.
  7. Add products from tray.
  8. Select the coupon campaign.
  9. Enter the desired coupon data.
  10. Check the content and design in the WYSIWYG editor.
  11. Send a test e-mail. Note sure that the placeholders show example data in the e-mail.
  12. Check the name and the sender address.
  13. Set a mailing data if you want the newsletter to be sent automatically.
  14. Save your entries by clicking Save.

Sending the newsletter

A newsletter can be sent in the following ways:
After the newsletter has been sent, the corresponding data can no longer be changed and the newsletter cannot be sent again. You can use the Duplicate function to create a copy of the newsletter which you can use to edit or send out.
Note: No newsletters can be sent in test shops; the Send now button is disabled.