etracker reporting
Page: Marketing >> Product portals >> [portal] >> etracker reporting
Etracker allows you to monitor the efficiency of a portal connection. Using statistics, you can generate a cost-benefit analysis for each platform. This provides you with full control over your costs, and a tool that will allow you to manage your work with individual portals.
To do this, the etracker functionality must be available in the Web site administration. The etracker functionality, which is activated for your Web site by default, is based on the Basic services from etracker. To configure an etracker campaign, you must book the tracking 5000 with etracker.
The basis for the reporting are URL parameters you enter on the etracker reporting tab for each country platform. Each platform has its own parameters. These parameters are linked to the products which are exported to the platform. If a customer is forwarded to your shop through the portal, the platform is recognised by the parameters and the transactions are evaluated by etracker.
The parameters can only be generated through your etracker account in the channel of an etracker campaign. You must create a channel in a campaign for each country platform in etracker.
The parameters are displayed in the details of the corresponding channel in the following form:
URL: http://server/epages/Testetracker02.sf/?et_cid=5&et_lid=5
Transfer these parameters in the URL parameters field on the etracker reporting tab of the corresponding country platform of the portal.
In addition to this, Pangora also has sub-channels. When you export products to Pangora, these are distributed by Pangora to the attached portals. To allow etracker to evaluate the portal via which the customer was forwarded to your shop, relevant sub-channels are displayed in the statistics. You can create, for example, a Pangora Germany channel. Pangora then distributes your products to portals such as Fireball.de and freenet.de. In the etracker statistics, the Pangora Germany channel contains sub-channels for Fireball and freenet. Pangora uses abbreviations for the sub-channels. Contact Pangora for an explanation of these.