Description
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The product descriptions are important for the presentation of products in your shop. In addition, they are evaluated during the product search in the shop. In addition, they are also important by enabling your products to be found in search engines. The more you invest in the description, the better are the chances that your product pages will be listed at the beginning of Google results. Use the WYSIWYG editor for entry and design.
The field Keywords for search is mainly used by the search that the customers perform in your shop. Enter alternative descriptions or spellings under which the product should be able to be found.
Note:
Trusted Shops warns against using company brand names and labels as keywords for a search engine. It is recommended that questionable search terms are not used. Questionable terms are those which are capable of being mistaken for trademarked names or those which are identical with trademarked terms.