Product details – Cross-selling
Page: Products >> [product] >> Cross-sellingWhen using cross-selling, additional products are offered in relation to a particular product. These are accessories or related products. The purpose of this offer based on related products is to motivate the customer to buy additional products as well as the current product.AccessoriesAccessories are products that extend or improve the functionality of the basic product or are necessary to use the product (fuel, batteries, and so on).
Related productsProducts that lend themselves well to being related products are products that enhance the functionality of the base product, that are necessary to use the product, or that make using the product more comfortable, for example, torches for tents, and so on.
Alternative itemsThe alternative items function is not so much about offering the customer product enhancements. You present alternatives to the selected product in the form of a product comparison. You can use this function to show the customer similar products you are offering and draw his attention products for sale that he otherwise may not have viewed.
ReferencesThe table shows an overview of the products the current product is linked with and the type of link. In addition to the various cross-selling types, assignment to a product bundle is also displayed.
Accessories and related products are shown in the shop on the product detail page. The Alternative items link provides information about alternative items on the product detail page.You can set the display sequence of cross-selling products in the shop using the sorting key in the corresponding table. See also Sorting using sorting keys.The Create reciprocal assignments check box allows you to configure whether the assignment of a new cross-selling product should be made reciprocally. The following example demonstrates the procedure in more detail: Product A is the first product. Product B is to be assigned to Product A as a cross-selling product. If reciprocal assignment is activated, product A will also be assigned to product B as a cross-selling product of the same type at the same time.Note: Clicking Remove Assignment only removes the assignment of products to each other. No products are deleted. For this reason, deletion confirmation is not requested.Import and export
You can import and export cross-selling assignments. Note that you only transfer the assignments this way. The products used must exist. During import of cross-selling assignments, missing products are not shown. Create the products used manually or import them before importing the cross-selling assignments.Required fields for import are:You can read a general description about importing and exporting in the chapter Import and export.Variation products and cross-selling
The following methods exist for assigning cross-selling products to variation products:The cross-selling products inherited from the master product are displayed in the table above the manually assigned cross-selling products. You can not edit the Comment and Sort order fields directly for the inherited cross-selling products.To edit the entries in these fields, proceed as follows:
- Create a second cross-selling product for the cross-selling product for which you want to change the values; see Adding records.
- Enter the desired values in the Comment and Sort order fields. Save your entries by clicking Save.