Newsletter campaigns – Details – Addressees
Page: Marketing >> Newsletter >> General >> [campaign] >> Addressees
Addressees are planned recipients of all newsletters of a specific campaign. There is no direct assignment of addressees to individual newsletters. Addressees who receive a newsletter are referred to as recipients; see
Newsletter details – Recipients.
The table lists all the addressees who are entered in the current campaign. The following methods exists to add addressees to the list:
- Direct entry of customer name and an e-mail address. This possibility is best for addressees that are not registered customers.
- Direct entry using customer number
- Add all customers of a specific customer group
- Add from tray
When addressees are deleted for registered customers, only the assignments to the campaign are deleted. The other customer data remain. Unregistered visitors are deleted from the system for this campaign.
Caution:
Deleting this also deletes the "Subscription status" (subscribed or unsubscribed) for the corresponding customer. If one of the customers is added to the campaign later, the status is automatically set to subscribed. This can lead to legal problems if a customer receives a newsletter from which he had actually unsubscribed. Think about this before adding a customer manually.
Addressee import
Use this function to add subscriber lists prepared elsewhere. The data must exist in a simple text file with individual values are separated by a specified delimiter.
You can set the delimiter for the file before import.
When creating the file, orient yourself on the example shown on the page.
Subscription from the Web site
The web page visitors can subscribe to the newsletter in the following ways:
- Directly subscribing to newsletters on the web site
- Open the pages to subscribe to newsletters using Subscribe to newsletter
- For registered users, subscribing under My account >> Newsletter
- Subscribe during the order process
The user is shown a page with the newsletter offering. He selects the desired newsletters and clicks Subscribe.
Due to security reasons, the customer receives an e-mail message that asks him to confirm that he has subscribed to the newsletter. After confirmation, he is added to the addressee list with the status Subscribed. This is to prevent unauthorised people from subscribing to the newsletter on behalf of others. This process is the double opt-in process.
For subscribing in the order process, the double opt-in process does not occur because it is assumed that it is not an unauthorized use of the e-mail address.
Unsubscribing from newsletter is done the same way. The user must confirm unsubscribing by e-mail for his status for the corresponding newsletter to be set to Unsubscribed.
Note:
The subscription and unsubscription of newsletters and the corresponding confirmations are events for which the system sends e-mail confirmations.
To enable this, the corresponding e-mail events must be activated; see E-mail settings - Events. If you, as the administrator, assign customers to newsletters manually, then no event is triggered.
For unregistered customers, you must provide one of the following page elements on your web site: